With so many marketing metrics mislabelled as essential marketing KPIs to track for successful marketing engagement, marketers today often find themselves wondering which are the most important to pay ...

Part I of this article introduced the four key performance indicators (KPI's) of marketing and why they are important: allowable cost per lead (CPL), number of leads generated, marketing percentage ...

Amine is a tech entrepreneur and writer. He is currently the CMO at Regal Assets and CEO at IronMonk Solutions. If your boss called you into an executive meeting tomorrow to give a report on your ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...