As a marketer, you most likely think that the supply chain management process has nothing to do with you. That’s another department’s focus. You just hope that what they do doesn’t create a marketing ...

Modern marketers have no shortage of marketing software technologies from which to choose. As a career software CMO, however, I have always been confounded, frustrated, and indeed embarrassed, by the ...

Managerial marketing is designed to identify, at a strategic level, the key audiences that an organization wishes to reach and the most appropriate tools and messages to reach those audiences and ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...

Rutgers Business School has launched an online Marketing Program for transfer students. Learn more about the program structure and requirements. Marketing is the management process through which goods ...

The corporate image of an organization conveys its mission, professionalism, competence of employees and its roles in the political landscape or marketing environment. It reflects the organization's ...

Apply now for 2026 entry or join us on a discovery afternoon to see where a Sheffield masters could take you. Our MSc International Marketing and Management course is designed for graduates from any ...

This piece first appeared in the May edition of BikeBiz magazine – not subscribed? Get a free subscription. Having worked in various marketing roles for over 25 years and, since 2007, with bike ...