A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

To maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the controls are constantly analyzed to determine how ...

Are you marketing your brand, product or service with an integrated marketing approach? Integrated marketing is an approach that unifies the consumer experience when interacting with a brand or ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

When you ditch the rigid annual plan and embrace an agile, full-funnel approach, you’re spending your budget where it will ...

In 2026, the marketers who win won’t be the ones with the most sophisticated attribution model, although it helps. They’ll be ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

I'm not PRO. How do I attend? If you're not yet PRO, there are two easy ways to register. First, you can buy a standalone pass that covers only How to Build a Successful GTM Marketing Plan. Standalone ...

Opinions expressed by Entrepreneur contributors are their own. If you have experience in the marketing world or want to start a business that allows you to think creatively and recommend solutions for ...

In the U.S. today, industry studies show that 47.7 percent of mobile phone users are on a smartphone. This represents more than one-third of the population, and that number is forecasted to approach ...