The explosion of martech tools has left many marketers confused about where to turn, so what can be done about it?

Marketing today isn’t suffering from a lack of tools—it’s drowning in them. Between campaign platforms, analytics dashboards, CMSs, CDPs, DAMs, and automation engines, marketers are cobbling together ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

The inaugural ADWEEK Tech Stack Awards recognize companies that are leading the evolution of marketing technology. NEW YORK--(BUSINESS WIRE)-- Sprinklr (CXM) (NYSE: CXM), the definitive, AI-native ...

It’s common for organizations of any size and industry to build up a marketing tech (martech) stack that exceeds their actual needs. Organizational silos, turnover, the need for speed to market and ...

Having the right tech stack can be a game-changer in private equity marketing, giving firms the tools they need to raise funds, generate qualified deal flow and accelerate portfolio company growth. It ...

Great marketing shouldn’t be a luxury. It should be accessible. That belief has guided my work from day one, and it’s why I ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Your sales organization is spending an average of $1,200 per rep annually on sales tools, yet 67% of purchased features go ...