AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results. A recent test run by the Adalysis team reveals that ...

Google's AI Max for Search campaigns became fully available to all advertisers early in the third quarter after initially rolling out in beta in late May 2025. The Google Ads feature uses AI to ...

Advertisers worldwide can now tap AI Max for Search campaigns, putting Google’s AI tools directly into campaign optimization – with more control, flexibility, and creative oversight. What’s new: Why ...

The conversations shaping PPC this week focused on how AI interprets intent, how holiday demand played out across Shopping and Performance Max, and how Google is adding more automated language ...