Nielsen and its television network clients are looking for more viewership between the couch cushions. On Tuesday, the audience measurement firm, which serves as the gold standard for television ...

Goodbye, chain gang. Hello, technology. The NFL will make a 21st century approach to its first down measurement system for the 2025 season, getting rid of the chain gang and instead going with a ...

In prehistoric times, not much needed to be measured. You ate what you found and lived where you could. The advent of agriculture and civilization, however, necessitated a way for people to measure ...

Measurement system analysis (MSA) is an essential discipline that underpins the accuracy and reliability of data in quality control and manufacturing processes. By quantifying measurement variability, ...

The NFL debuted its new “Virtual Measurement System” during Thursday night’s Hall of Fame game between the Detroit Lions and Los Angeles Chargers. The league looks set to replace the traditional ...

Early in Chiefs-Commanders on Monday Night Football, the officials went to the NFL's new virtual measurement system. Zach Ertz had just caught a fourth-down pass right near the sticks. Did he have the ...

As this complexity deepens, a simple truth emerges: classical measurement frameworks cannot keep pace with a system that is ...

The NFL debuted a new piece of technology on Thursday that should help eliminate some controversial calls. During the Hall of Fame Game between the Los Angeles Chargers and Detroit Lions, the NFL used ...

As ever more digital data is created and stored, the world needs more unit measurements to keep up with the ever-expanding numbers. To do so, the 27th General Conference on Weights and Measures on ...

NEW YORK—In a major step towards bringing a new cross-platform measurement system to the market, Nielsen has announced that it will be showcasing the Nielsen One cross-platform measurement solution at ...

An oft-repeated "weird fact" is the claim that, if not for the scourge of Caribbean piracy, the United States would have adopted the metric system in the 1790s, making it the country's standard system ...