Beth Huffman, left, and Dave Poston, right, of Poston Communications. Courtesy photos In today’s crowded media landscape, making a story stand out isn’t just about having a compelling angle—it’s about ...

When trying to target a very specific audience to promote your product or service, is paid media or public relations best? Paid media strategies, including pay-per-click ads, boosted social media ads ...

Opinions expressed by Entrepreneur contributors are their own. In today’s world, data is everything. A data analyst for Centogene once said, “Data is information, and information is power.” When it ...

Establishing a well-known brand can be challenging, particularly when competing for visibility in today’s marketplace. Most entrepreneurs struggle to differentiate themselves and attract their target ...

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made ...

The purpose of these guidelines is to ensure all engagements with media representatives on behalf of the University of Colorado Boulder are coordinated by Strategic Media Relations in the Office of ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...

Picture this: You see a commercial for a national dental group during the TV news. A few days later, you see a TV reporter interviewing a dentist from another dental group about oral health. Which one ...