Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. With the widespread adoption of AI, machine learning, and ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

In the course of an average day there are multiple deadlines and targets to hit, opportunities and requests to respond to and the more routine tasks such as pitching to the media, updating clients on ...

Marketplaces need the best possible infrastructure and framework to incorporate social media monitoring into their surveillance programs. Billions of people use social media regularly, and many spend ...

For small- to medium-sized business (SMB) owners, monitoring every aspect of their business — from customer opinions to employee productivity to the overall financial health of the organization — can ...

Social listening has been a major marketing strategy in the recent years, but primarily for larger brands. It's not that smaller businesses didn't need it -- the price point just didn't make much ...

The rise of social media and the evolving online digital landscape present both opportunities and challenges for medtech companies. These platforms have become a powerful tool for consumers to voice ...

Fake news, and the identification and eradication of it, has long been thought of as the purview of social media platforms, where a lot of that tends to be shared. Today, one of the more ambitious ...