Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

You probably don’t think about how your messages are protected, but you should. I don’t know very much about what goes into war planning, but I assume that the communications infrastructure that ...

Year-end messaging provides a unique platform to reflect, inspire and align stakeholders, especially during times of significant company change. Done well, it builds trust and momentum. Done poorly, ...

Consumers have become blind to online advertising. And who can blame them? The digital space is so cluttered, consumers are bombarded with ads from all directions. Is it really any wonder that they do ...

Define a core message before publishing — it sharpens focus and drives strategic content decisions. Consistency across platforms builds brand trust; strategy and clarity convert impressions into ...

These days, sending a text message is the preferred mode of communication by most people. Not only is it the more discreet and polite option — it gives the recipient complete control over when to ...

Apple’s iOS 18 update is here, and perhaps lost among the company’s flashy unveilings was its much-antipicated adoption of the Rich Communication Services (RCS) messaging standard. RCS, often referred ...

People have been leaving public messages since the first artists painted hunting scenes on cave walls. But it was the invention of electricity that forever changed the way we talked to each other. In ...

Verizon is shutting down Verizon Messages and its Message Plus app, with total discontinuation scheduled for November 7, 2024. Thanks to RCS adoption on iPhones, there is little reason left for ...

Behavioral economics has shed light on the reality that psychologists (and other scientists) can get things wrong. In one study, I set out to persuade people in a specific way but ended up persuading ...

The Canadian media philosopher Marshall McLuhan was way ahead of his time in foreseeing how the digital age would transform the public sphere. The medium was indeed the message, and today the ...