Great messaging: You know it when you see it. It’s compelling, has a point of view and is inextricably linked with a specific brand, product or service. Your company’s messaging should convey your ...

Think of the last time you received an appointment reminder, a delivery update or a two-factor authentication code. Chances are, it arrived via SMS. But it wasn’t just any SMS—it was ...

Apple spent years ignoring RCS, allowing iPhones to offer a degraded messaging experience with Android users. This made Android folks unwelcome in many a group chat, but Apple finally started ...

Content fails when it speaks ‘at’ audiences, not ‘to’ them. To convert, your messaging must be focused, data-backed and designed for how people actually read. Content without strategy is noise; ...

Identify your true competition, which may be the status quo rather than a direct competitor. Prioritize 3-4 core value points that resonate with your audience and differentiate your product.

Rahul Naskar has years of experience writing news and features related to Android, phones, and apps. Outside the tech world, he follows global events and developments shaping the world of geopolitics.

With the rise of microservices and distributed architectures, "event-driven" design has moved from niche to mainstream in the .NET world. At the heart of this trend is messaging -- the glue that lets ...

As the Kremlin throttles WhatsApp and Telegram, the new MAX messaging app is moving Russia closer to a restricted internet without foreign technology. As the Kremlin throttles WhatsApp and Telegram, ...