Integrated marketing allows a business to communicate as a single, recognizable voice instead of a collection of ...

Chatbots and other kinds of AI agents may feel like a dime a dozen these days. But the truth is that, for both businesses and consumers, some may be infinitely more useful (and perhaps less dystopian) ...

Illicit markets now operate in public messaging platforms, accelerating fraud and brand risk forcing executives to treat ...

Companies are accelerating adoption of cloud-based messaging management as digital communication volumes exceed manual handling capabilities, according to recent market analysis. The global messaging ...

As the digital landscape evolves, the need for privacy and data security has become paramount. This has led to an increasing trend of ephemeral messaging apps that auto-delete messages after a ...

SAN FRANCISCO — The day before the WhatsApp acquisition was announced, I was just using the app. It’s one of many mobile messaging platforms I use, along with Viber, Line, and WeChat. I used WhatsApp ...

In the age of instant gratification, businesses are under more pressure than ever to meet customers where they are—and that's increasingly inside social and messaging apps. Whether it's Instagram DMs, ...

OTT messaging platforms occupy a distinctive position within India’s digital regulatory architecture. These platforms operate ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The rapidly evolving tactics of fraudsters are uncovered in ...

The recent national security breach involving a Signal group chat has raised concerns regarding the messaging app’s security. Cybersecurity experts are split on how secure the encrypted messaging ...

Singapore has directed Google and Apple to curb government-agency spoofing on Messages and iMessage after scammers used fake “gov.sg” identities to target users. Both companies have agreed to ...