Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

The tremendous success and media buzz around Apple’s iPhone and Google’s Android have marketers paying a lot more attention to mobile marketing. With new devices, faster networks and new ...

Opinions expressed by Entrepreneur contributors are their own. Mobile marketing once meant simply text-message ads. No more. Now a range of free and low-cost technology can help you market products ...

Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag. The LVMH-owned apparel and accessories brand has made its black-and-white ...

T-Mobile’s pending megamerger with former rival Sprint garnered worldwide attention. But another T-Mobile acquisition flew under the radar as the wireless giant scooped up a Seattle mobile marketing ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

What was once a trend is now a way of life. Mobile is No. 1 when it comes to media consumption as 72% of people across the globe will use just their smartphones to access the internet by 2025. Now is ...

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update, developers can send wallet notifications, ...