Forbes contributors publish independent expert analyses and insights. I cover how social media, mobile, and the cloud impacts our web usage. I assume you have already read numerous articles about the ...

When Passpack, an online password management company targeting small to mid-sized businesses, decided it needed to reach its mobile customers, President Tara Kelly says the company carefully weighed ...

Whether you’re creating a Web app or a mobile app for your business, the end goals are to provide a helpful service for as many customers as possible and expand your company’s reach. But how do you ...

Mobile marketing can be a confusing space, as the term encompasses so many types of advertising. One area that perplexes new marketers is the difference between mobile web and in-app advertising. As a ...

At first glance, creating a mobile app seems straightforward. Judging by the now-millions of apps out there, it cannot be that hard, right? Wrong. Aptly said Keeping pace with the shift to mobile apps ...

In order to figure out which channel is best to use, marketers need to first tie their commerce initiatives to a strategic goal. Shopping habits also differ significantly from smartphones to tablets. ...

If your organisation is still getting to grips with smartphone apps it may be in for a shock - an even newer class of app is bearing down, one which promises to cut multi-platform development hassles ...

First it was just the Web. Then developers turned to mobile apps after the smartphone revolution. Now, it's a new-age blending of the two. After formerly abandoning its mobile Web site in favor of an ...