We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the world of food and beverage sales, the ...

Federal officials say a company that operates hundreds of landing pages for AI answers is running an operation that has duped ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

When housing becomes unattainable, people do not simply stay renters – they often change how they live, work, and plan for the future. These changes compound over time,” the two wrote in ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

A new artificial intelligence (AI) model called Centaur can predict and simulate human thought and behavior better than any past models, opening the door for cutting-edge research applications. When ...

Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...