Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...
About 150 years ago, the legendary retailer John Wanamaker quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Throughout the ensuing decades, many CEOs ...
Apple's Mac OS X 10.6 Snow Leopard operating system will include tools borrowed from the iPhone that let developers determine the geographical location of Macs, as well as extend additional support ...
The U.S. Army Communications-Electronics Research, Development and Engineering Center recently signed a Cooperative Research and Development Agreement, or CRADA, with Microsoft to share research in ...