Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...
In many ways the multichannel model that’s been so effectively refined by B2C organisations in the last few years, lends itself perfectly to business buyers. The strategy allows you to build customer ...
Multichannel marketing is building on its momentum from 2012 and remains a key area of focus this year. But what does it involve and what challenges does it pose? Claire Weekes investigates. Thanks to ...
Meaningful marketing centers around the customer. Brands can no longer relegate communications to product-centric conversations. To engage with prospects and customers in a meaningful way, you must ...
Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline ...
Debenhams has unleashed its first big data initiative as it looks to drive a more personalised multichannel content marketing strategy. The department store is aiming to unify its 40 different ...
REDMOND, Wash.--(BUSINESS WIRE)--According to recent Gartner research, only 33% of martech is utilized, a bloat glut that disproportionately impacts SMBs’ productivity, budgets and growth. Finding ...
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...
Versium, a provider of data technology solutions, has partnered with audience engagement company Resulticks to bring Versium's audience data to Resulticks' Marketing Star multichannel marketing ...
Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and measurement. Consumer attention has splintered like never before. Consider a ...
If you've landed on this article, you're probably worried about your email marketing. Perhaps you're doing everything "right"—following best-practices, considering email deliverability, and creating ...
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