As the music industry continues to evolve, artists who embrace the potential of music press releases will undoubtedly seize a competitive advantage. In an era where digital innovation and social media ...

If you’re an artist working independently, and promoting music by yourself, keep reading. The music industry is booming, with more than 100K new tracks released on platforms such as Spotify, Apple ...

Payola was a big problem in radio, but will digital streaming evolve past it? "Payola" on radio is a problem for only one reason - there is a limited radio spectrum and it is not owned by broadcasters ...

The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with curators for playlist placements, or turn to third-party promotion ...

The music industry is constantly evolving, and one area that has seen significant growth in recent years is the use of social media for music promotion. Creed Media is a company that specializes in ...

While much of the focus on marketing in the music industry is often put on online marketing, the real world can often be neglected, despite remaining one of the most effective areas of music promotion ...

Last Monday, I discovered Walter the Producer, a Boston-based indie musician. His music isn’t on any of the playlists I follow, and he has less than 150,000 monthly listeners on Spotify. If I hadn’t ...

TikTok has emerged as a game-changer in the music industry, propelling obscure tracks to global fame and turning emerging artists into overnight sensations. The platform’s unique algorithm, which ...

President and CEO Tyler Bacon announced that Position Music has hired Garrett Ream as VP, Artist Strategy & Promotion. Prior to joining Position Music, Ream was with Republic Records for 10 years, ...

Punch shared his thoughts on artists using marketing and promo to go viral rather than ensuring fans rate their music. Top Dawg Entertainment boss Punch shared a message for artists who emphasise ...