Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

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Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

The adoption of native advertising has continued to increase rapidly. Based on our tracking of this segment from June 2014 on, we found a big increase in the number of brands placing native ads. More ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Brands currently activating with a linear TV advertising strategy can increase brand performance by adding native and CTV video ads, according to a report by LG Ad Solutions. Unaided recall and brand ...

NEW YORK, Feb. 26, 2025 (GLOBE NEWSWIRE) -- Taboola, a global leader in delivering performance at scale for advertisers, today announced a new focus beyond native advertising and a powerful new ...