Native advertising is a promising alternative to traditional advertising, for both advertisers and news publications. But the practice’s very effectiveness can make it deceptive, endangering ...

Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

In 2016, just 32% of Americans trust the mainstream media—down 8% since last year. By comparison, 78% trust the technology industry. Heck, even 51% of people trust the financial industry. These ...

Rob Fan (left) and Dan Greenberg (right) have taken on the monstrous task of monetizing the Internet. With native advertising software, the duo hopes to create an online world in which advertisers and ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

The Federal Trade Commission is bringing some clarity to publishers’ responsibilities around native advertising with 11 pages of guidelines outlining disclosure requirements. The move from the FTC ...

Native advertising, or ad material designed to look like editorial content, is controversial among publishers and ad professionals alike. Some advertisers love the practice because it draws attention ...

Robert Weber is the co-founder and senior vice president of business development at NativeX, the leading native advertising platform for mobile games. There’s a rich irony to this narrow definition: ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...