Yes, the five-note sound mark is really called the Intel Bong. Yes, the five-note sound mark is really called the Intel Bong. is a senior editor and founding member of The Verge who covers gadgets, ...

Sound marks continue to spark the interest of brand owners—particulary in competitive sectors such as food—but successful registration relies on inherent distinctiveness, explains Joana Fialho Pinto ...

If you don’t like the default notification sound on your iPhone, tough luck. Apple hasn’t provided any means of changing it going back as far as we can remember–thus the iPhone’s long-standing ...

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