OpenX filed a suit against Google alleging anticompetitive practices that manipulated auctions, destroyed its ad server business, and hurt its ad exchange. “This lawsuit seeks not only to recover the ...

Local ad platform YP has beefed up its digital ad offering by “investing heavily in programmatic” through a new partnership with OpenX. The companies have struck a multi-year agreement that will give ...

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9. It also doesn’t want Index ...

Ad company OpenX, which helps publishers and enterprise companies sell valuable ad space, said today it has acquired LiftDNA, which helps find untapped ad sources and track how much money publishers ...