When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

Building an email list is still one of the most cost-effective ways to reach your audience and drive sales. But as your list grows, a certain percentage will inevitably unsubscribe, so it’s important ...

Email marketing got its start back in 1978, when the first "mass" email was sent to about 400 email addresses to promote a product. We’ve come a long way since then, with an estimated average of 269 ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Opt-in news reports that during the 2001 holiday season, direct HTML e-mail was the most-used form of opt-in e-mail marketing among advertisers in the US -- 54.2% used direct HTML e-mails to advertise ...

With almost 4.4 billion people expected to use email by next year, you know email is a marketing channel worth pursuing. Here are five rules to help you reach, engage, and convert more prospects this ...