New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. A successful PPC campaign begins with a strategy. You need to know and clearly define what you want to accomplish. What is your ...

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

PPC.co’s advanced PPC framework emphasizes intent segmentation, message control, and funnel alignment rather than volume-driven lead acquisition. The strategy integrates paid search, display, and ...

With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the previous waves of ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...

San Francisco-based independent agency takes home the award for its work with customer engagement leader Customer.io "It’s always an honor to be recognized by a respected industry source like Search ...

CHICAGO--(BUSINESS WIRE)--PPC Partners today announced the successful completion of its acquisition of Plaskolite, LLC, North America’s largest provider of transparent thermoplastic sheet products, ...