Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Time is money in this era of speed. PPC is one heck of a follower of this rule, as it does not wait for anyone to catch up.

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

SAN FRANCISCO--(BUSINESS WIRE)--Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance marketing agency based in San Francisco, has ...

Search Atlas announced the launch of Website Studio, a new platform designed to create high-quality landing pages in minutes. Website Studio brings enterprise-level page creation to teams of any size ...