Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated ...

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...

A newly released PPC.co case study details how strategic SEM optimization reduced acquisition costs by 82% and increased return on ad spend to ...

New approach addresses long sales cycles, high CPCs, and buyer skepticism in the cybersecurity marketSeattle, Washington, United States, ...

Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ...