To ensure brand stories resonate with consumers and target audiences, smart public relations professionals don’t just broadcast a message—they craft a narrative. In today’s saturated media landscape, ...

Still, the proliferation of generative artificial intelligence tools and the rise of generative engine optimization, or GEO, has led many to see a silver lining. “It’s never been a better time to be ...

Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test of time. From artful storytelling to powerful ...

The first quarter typically sees a slowdown as consumers reduce spending after the holidays, which can challenge businesses that rely on steady customer engagement. A well-thought-out PR strategy can ...

Get clear on your message before seeking attention. Don’t treat visibility as a one-time event. Amplify your media coverage across every channel. Use LinkedIn like a newsroom, not a bulletin board.

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a ...

Whether they heard your radio spot, saw your social media post, or viewed your Google ad, consumers need a lot of touchpoints to remember your business. These touchpoints, called impressions, are ...

Are journalists OK with the use of AI for crafting press releases and PR pitches? Which types of content from PR professionals do they rely on most? Why do they reject PR content? Do they think most ...

India, Dec. 22 -- In an industry driven by optics, deadlines and deliverables, Maddie Amrutkar has built Glad U Came with a unique instinct rooted in intention and experimentation. The Mumbai-based ...

PR firms are capitalizing on LinkedIn influencers' rise by offering ghostwriting and editorial services. The process involves strategic planning and a data-driven approach to thought leadership. It ...