A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

Data privacy regulations are changing the game, but that doesn't mean your marketing has to suffer. First-party data, information your customers willingly provide, is the key to unlocking personalized ...

Once a staple resource for garnering business insights, third-party data—the information collected and aggregated by unrelated data providers—will soon be obsolete. In light of new privacy regulations ...