LEXINOVA Trading Center has released a new brand positioning strategy emphasizing global regulatory alignment, operational transparency, and institutional-grade infrastructure as part of its long-term ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

A new year is almost upon us, and now is a great time to take an objective look at your company's brand strategy. Does your current strategy still serve your company and product offerings? Does it ...

People who manage brands need to end their obsession with positioning strategy because it’s working against their most important goal: growth. When Al Ries and Jack Trout wrote their landmark book, ...

Good afternoon, ladies and gentlemen, and thank you for joining us today. We are delighted to welcome you to the first edition of the Tikehau Capital series dedicated to our private credit platform ...

--On a recent episode of Bloomberg's China Show, David Huang, Founder, Chairman and CEO of Yatsen Holding Ltd., offered a revealing look into how the Chinese beauty tech company is evolving from a ...

Welcome, everyone. Thank you for coming this morning. This is Admiral Group's Household -- U.K. Household and Beyond Motor deep dive. I'm introducing today's session, and then our top team will take ...