New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

Artificial intelligence has been revolutionizing the digital marketing and PPC landscape for quite some time now, but its growth and capabilities have accelerated exponentially over these past few ...

Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping ...

Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

It’s impossible to discuss modern marketing without talking about the latest trends and the increased use of artificial intelligence. Today, A.I. is changing the paid advertising realm while ...

With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the previous waves of ...