AI is reinventing the way media companies can analyze their business, from precise forecasts to finding new business opportunities to optimizing yield. In all of these cases, data is required to ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

Phil Goldstein is a former web editor of the CDW family of tech magazines and a veteran technology journalist. He lives in Washington, D.C., with his wife and their animals: a dog named Brenna, and ...

In today’s dynamic business environment, organizations are overwhelmed by vast amounts of data, yet the challenge remains in effectively leveraging this data to inform strategic decision-making. A ...

Dr. Zinovy Radovilsky, Professor of Management, College of Business and Economics, California State University, East Bay After battling a lackluster economy for years, most executives are out of ideas ...

In today’s competitive real estate market, data is king. But, if you’re not utilizing the Internet of Things (IoT) and analytics to run your business more efficiently, you’re missing out on a major ...

Law firms that are developing predictive analytics tools see an opportunity in a market long dominated by legal tech providers. But it's an open questions whether more firms will jump in. This is the ...

"You've got to put your client's interest ahead of that of the firm," SEC chief tells artificial intelligence conference. The U.S. Securities and Exchange Commission's proposed rule on predictive data ...