Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Synthetic data generation has emerged as a crucial technique for addressing various challenges, including data privacy, scarcity and bias. By creating artificial data that mimics real-world datasets, ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

When the Coalition of Communities of Color (CCC) began a multi-year collaboration with the Oregon Health Authority (OHA), they worked together to modernize a critical public health information source: ...