From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

I’m reading an outstanding book on marketing, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, by Erik Huberman. What intrigues me about the book is that Huberman ...

Marketing might be straightforward, but it's never simple. When selecting a mix of tactics, what works for one business won't work for the next (so, if anyone ever tries to sell you a "playbook," run ...

W. Edwards Deming revolutionized manufacturing with his 14 principles, emphasizing quality, efficiency, and continuous improvement. His approach wasn’t just about making production lines more ...

Giuseppe Caltabiano, head of content strategy for EMEA and APAC at Contently explains some of the psychological principles that drive people to engage in your marketing. As marketers, it’s critical to ...

This is a quick overview of what students should know about tbe Principles of Marketing course at The University of Illi ois ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Become more marketable as an employee and candidate with our digital marketing courses and certificate. Today's marketers must think strategically and consider consumer trends, digital versus ...

This minor prepares students for a career in marketing or as part of a business decision-making team. The modern global society is placing an increasing emphasis on marketing knowledge and related ...