In a recently published news story, we learn about a young doctor, Jake Deutsch, and his personal experience with coronavirus disease 2019. Deutsch tested positive for Covid-19 and checked himself ...

The COVID-19 pandemic has infected over 38 million people around the world and is showing no signs of going away any time soon. Researchers worldwide are frantically working on developing an effective ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

Systematic sampling is straightforward and low risk, offering better control. However, it may introduce sampling errors and data manipulation. Understand its benefits and weaknesses here.

Kirby Swales, director of research at NatCen, gave a presentation on a cross-industry strategic initiative between Ipsos, Kantar Public, GFK and NatCen to highlight the challenges of conducting random ...