One of the most common mistakes that is made when it comes to writing product descriptions is that copywriters simply describe the products instead of selling the items with the description to their ...

At one point or another, your company will need to craft product listings — whether it’s for a menu, merchandise items or services. Since these product descriptions will be featured on your website, ...

You've invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You've even gone through a process to collect product reviews from customers. So, ...

Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have ...