Objectives set forth what you want to accomplish as you launch your new product. The best objectives meet the SMART test: They are specific, measurable, achievable, relevant to what you're doing and ...

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Only 5% of new products succeed after launching, which highlights the importance of having an effective launch strategy. In this article, I’ll share the steps you need to follow to launch your new ...

Opinions expressed by Entrepreneur contributors are their own. So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...