Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Product packaging is as important as the product itself because packaging is how customers identify the product. Equally, packaging is an integral aspect of a company's product-development strategy ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

In the mid-to-late 1800s, shoppers interested in purchasing many everyday products—from flour to crackers to pickles—usually had to ask store attendants to fish what they wanted out of a barrel for ...

How does augmented reality work? In AR, the user experiences enhancements to the physical world around them. AR technology delivers these enhancements with computer-generated input. Essentially, it ...

Your product's packaging can help or hinder its success. From noncompliance with federal regulations to an unappealing product presentation, what is on the outside matters almost as much as what is ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...