Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

While there are marked differences between marketing a product and marketing a service, there are also unexpected similarities. Essential marketing principles certainly apply to both, and it is ...

Forbes contributors publish independent expert analyses and insights. Aleksandra Bal covers indirect tax and technology developments. Product classification may sound like an obscure, back-office task ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Neha Sampat Changing ...

For more than 25 years I’ve worked in the after-sales domain. I hardly ever came across the words 'digital thread'. That changed when PTC acquired ServiceMax a couple of months ago. I wish I had come ...

Branding and product marketing are among the most frequently used terms in marketing. While it may not seem like they overlap much at all, both are vital components of building and growing your ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Product development is a labor of love. After dedicating countless hours to design, development, and testing, you must ensure your product generates the attention it deserves. One strategic tool that ...

The main issues identified include changes in tax rates and tax jurisdiction after profile updates. Mufti explained that while the Federal Board of Revenue uses ISIC codes for profiling business ...