From eye-catching serums to breakout-fighting masks, we've seen plenty of skin care products and techniques go viral on social media. However, one of the latest trends to take over isn't actually a ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Gua sha, pronounced gwa sha, is a facial treatment based on ...

Gua sha (pronouced "gwa-shah") is an East Asian healing technique. A trained professional uses a small, smooth-edged tool to firmly stroke your skin in one direction. This can help improve blood flow ...

Gua sha has exploded across social media as the secret to snatched jawlines, sculpted cheekbones, and glowing skin. But the truth is more nuanced and far more interesting. Gua sha isn’t a quick fix—it ...

Some social media trends are a bit questionable (hello, Sprite chug challenge). Others may be worth paying attention to. Take gua sha. This practice, which involves scraping your skin with a coin, ...

It all started with a Google Doc, which outlined the products she uses to keep her skin clear. Rio now writes about beauty products for us full-time. She’s not a professional, she’s just crazy. I ...