Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger and more effectively. I like the old proverb: "If you want to go fast, go alone.

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The future of marketing is a fascinating place: it offers great opportunities for ...

For CPG companies and retailers, few metrics matter more than "share of shelf," yet without a common definition, the industry suffers from misaligned conversations, wasted resources and low levels of ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

In an era where B2B buyers are under increasing pressure to prove ROI amid stricter privacy regulations, fragmented buyer journeys, and declining trust in third-party data, Vereigen Media, is taking a ...

"Even in busy practices in non-academic settings, a programmatic approach can improve HCC screening in patients with cirrhosis, resulting in earlier therapy and better outcomes overall." — Sripriya ...

The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward ...

WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product ...

Kevin Jermyn, regional manager of federal customer success at CyberArk (Nasdaq: CYBR), has said government agencies seeking to protect sensitive data from cyber attacks should come up with a program ...

This approach lowered the cost per store visit by 79% compared to other streaming TV units and partners, with a 54% above-benchmark conversion rate. The efforts recently won AdExchanger’s Programmatic ...

WASHINGTON, May 7, 2025 - The World Bank has today approved the first phase of the Multiphase Programmatic Approach (MPA) Cameroon Water Security Program. The overall program objective is to ...