The lines between marketing, advertising and public relations are becoming more blurred by the minute. It’s common for there to be confusion over the roles that each plays, and there is often a large ...

A Government Accountability Office report from 2016 found the federal government spends an average of $430 million a year to pay the salaries of more than 5,000 public relations people to “explain” ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

I was recently invited to participate in a panel discussion regarding ethics and social media. I was asked to represent the field of public relations. While preparing I wondered, how many people ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...