How higher education communicators should help faculty build durable, direct channels to reach audiences that matter.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As traditional tactics like press releases and one-off media placements become less ...

From product launches to historical movements, virtually every transformation the world has experienced has been aided by a comprehensive public relations campaign. In today’s world, the best examples ...

Public relations campaigns help an organization gain public support. Sometimes the goal is highly specific. A business, for example, might use public relations campaigns to convince its local ...

Practical strategies for PR professionals to anticipate future trends, harness data science, foster continuous learning and effectively shape the narratives of tomorrow. The world we live in is a ...

Boundary spanning is a largely academic term for developing external relationships in order to accomplish your business objectives. This can be accomplished in business by such acts as joining an ...

Most entrepreneurs and business leaders already know they're supposed to be doing public relations, but since few members of ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is key to any successful business’s marketing and communications strategy. There are many great benefits to paid ...

Public relations is all about profile. Business A approaches Agency B; they want to build their presence and profile in the world. Agency A gets to work, writing press releases, organizing media ...

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. Among the most talked about of these new AI tools is ChatGPT, a ...

No matter what stage your publicly traded company is in, from startup to well-established industry bellwether or anywhere in between, all the various departments must work together. However, there are ...