Play Games is enhancing gamer profiles with new tools including an AI avatar generator. The first Play Games Leagues will offer gamers a chance to compete in organized events for rewards and clout.

YouTube is quietly turning into a place where videos are no longer just watched, but played. Instead of clicking through to Steam or the App Store, viewers can now load up simple, AI-built games ...

Google Play is transforming from a simple app store into a personalized hub with major new features. Updates include AI-powered search, a unified gaming platform with an in-game Gemini assistant, and ...

Google said Tuesday it’s making a number of changes to how the Play Store looks and functions in an effort to better personalize the store to its users and increase engagement. Among the new features ...

A revamped version of Google‘s app store Google Play launched Tuesday with features including an integrated gaming platform that will soon incorporate AI assistance, a new curated content “You” tab, ...

The era of Google’s Play’s unrivaled dominance may be coming to an end in the wake of the company’s antitrust loss, but Google’s app store isn’t going anywhere. In fact, the Play Store experience is ...