You can’t pick up a newspaper or magazine full of ads without seeing a QR Code – a funny dotted square that isn’t very attractive. The first time I saw one I ...

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

You’ve probably tried any number of ways to entice potential customers to your website. Pinterest pinboards. Facebook ads. Link building campaigns for search engine optimization. Not just any cookies, ...

Smart tools are everything in the world of fast-moving startups and lean marketing teams. You want to work faster, reach more people, and reduce friction between your brand and your customers. But ...

Events can be marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code.

New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Seven years ago, entrepreneur Rico Elmore was on vacation when he failed to find a pair of sunglasses that would fit on his not-so-small noggin. Elmore's hefty head experience left him with an ah-ha ...

I have a love-hate relationship with QR (quick response) codes. These boxy symbols–which you see lurking about in stores and publications and on product packaging, business cards, ticket stubs, direct ...

...your LinkedIn QR code makes sharing your profile and connecting with others easier... What if I told you that there was a cool, visual way to view and then request new connections to your LinkedIn ...

Opinions expressed by Entrepreneur contributors are their own. New ways to reach potential customers seem to emerge online every hour, so it’s little wonder that some of these technology tools are ...

Bad QR placement abounds. who wants to pull over on the expressway to scan a QR code on a billboard? But there are ways to do it right. I have a love-hate relationship with QR (quick response) codes.