Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Are you a print subscriber? Activate your account. By Jon Springer - 1 day 3 hours ago By Garett Sloane - 1 day 7 hours ago By Tim Nudd - 1 day 9 hours ago 1 day 9 hours ago By Ad Age and Creativity ...

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...

New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...

Events can be marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code.

Usage of mobile QR code scanners is projected to experience constant growth, reaching over 100 million users in the U.S. by 2025. According to a survey of U.S. shoppers conducted in June 2021, 45% of ...

Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan Wilkerson in an article at Mashable.

Innocent Drinks, a beverage brand owned by Coca-Cola that sells juice and smoothies, captured over 25,000 consumer profiles from a recent digital out-of-home (OOH) campaign that leveraged QR codes, ...

MIAMI--(BUSINESS WIRE)--uQR.me, a free dynamic QR code generator site created by Mobile Leaves, today announced the official release of its QR Code statistics. The free service draws on a database of ...

Welch’s Fruit Snacks is running a giveaway promotion through QR code-enabled TV ads, according to a news release. The effort is timed ahead of the Super Bowl on Feb. 12. This marks the first time the ...

Ira M. Gostin, MBA, APR is the principal at Gostin Strategic Consulting LLC, helping global companies tell their stories & move the needle. One of the marketing-world positives of this global pandemic ...