Eyal Hertzog is best known as inventor of fundamental DeFi (decentralized finance) technology including the first automated market maker (AMM). Hertzog and Roundtable CEO James Heckman launched a ...

Amazon Web Services (AWS) introduced on Thursday a fully managed service built for real-time bidding (RTB) advertising workloads. Through the cloud it supports demand-side platforms (DSPs) and ...

White-label RTB platforms are at the forefront of this evolution, offering developers an alternative path to financial independence in a competitive digital marketplace. By building their own ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...