A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related posts: 5 things to keep in mind when you hear about Gen Z, Millennials, ...

This article was written by Louis Bellamacina and Elizabeth Attah, Product Managers for Company Research & Analysis at Bloomberg. Financial analysts need access to high-quality data and information on ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Journalists, researchers and the public often look at society through the lens of generation, using terms like Millennial or Gen Z to describe groups of similarly aged people. This approach can help ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Microsoft Corp. is enhancing the capabilities of its popular artificial intelligence-powered Copilot tool with the launch late today of its first “deep reasoning” agents, which can solve complex ...

One of the most significant advantages of ChatGPT 4 is its ability to analyze full PDFs. Researchers can now upload entire documents, and the model will carefully extract key results, figures, and ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

Opinions expressed by Entrepreneur contributors are their own. In this digital age, competition seems to be more rampant than ever. The attention of customers is scattered due to the many choices they ...