Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

NICE public health guidance is informed by a variety of types of evidence (Lomas et al. 2005) (see section 1.5). This chapter describes some of the types of evidence reviews that the Centre for Public ...

Have you smoked at least 100 cigarettes in your life? Have you practiced yoga in the past year? On average, how many hours of sleep do you get in a day? At face value, these questions are not directly ...

The principle of respect for persons demands that participants enter the research voluntarily and with adequate information. When deceptive methodologies are used, participants are given incomplete or ...