This rhetorical concept posits that three is the lowest number where humans begin to recognize patterns. As such, it serves as the backbone for effectively conveying ideas and stories, whether it’s as ...

Have you ever wondered why some messages stick and why some presenters hold your attention while others fade away? The answer often lies in a timeless communication principle: the Rule of Threes. This ...

There’s power in threes. The rule of three, we call it in the writing world: repeat a word or phrase or plot element three times in order to give it meaning. Two repetitions isn’t enough to establish ...