SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

Starting price: No upfront pricing for SAP Sales Cloud. Key features: SAP Customer Relationship Management (CRM) and Customer Experience (CX) products are key components of SAP Business Suite and work ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

SAP is working on a new on-demand CRM (customer relationship management) application that will also incorporate social collaboration tools, a company executive said in an interview at the Sapphire ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

The demand for cloud-based customer support solutions has burgeoned during the COVID-19 pandemic, as it resulted in many organizations embracing the work-from-home culture. According to a Fortune ...