Enterprise software giant SAP is launching a customer data platform (CDP) that aims to help organizations meld customer data across touchpoints -- from commerce and marketing to sales and service -- ...
SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...
The SAP Sapphire Now customer conference took place in Orlando this month. Here are the key takeaways. The traditional database-management, ERP, back-end enterprise software billionaire giant ...
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